about

The Hannah Montana of creativity and strategy — best of both worlds.

.experience

8 years

.location

Guadalajara, México

.expertise

UX UI / Art Direction

.hello

I’m a Peruvian designer with a background in visual arts and advertising, blending creativity and product strategy.

I create digital experiences that make products easier to use and still feel human.

.work experience

2024 — Now

Aloha Systems

Head of UX - Art Director

Redefining product strategy and UX for a multi-module hospitality SaaS platform.

2024 — Now

Aloha Systems

Head of UX - Art Director

Redefining product strategy and UX for a multi-module hospitality SaaS platform.

2023 — 2024

Interbank

Senior Product Designer

Enhanced digital lending experiences through UX, structure, and interface design.

2023 — 2024

Interbank

Senior Product Designer

Enhanced digital lending experiences through UX, structure, and interface design.

2022 — 2023

Crack The Code

Creative Director

Led marketing and design, aligning growth strategy with product and user experience.

2022 — 2023

Crack The Code

Creative Director

Led marketing and design, aligning growth strategy with product and user experience.

2021 — 2022

Labentana Interbank

Senior Product Designer

Improved internal service tools and workflows for better operational performance.

2021 — 2022

Labentana Interbank

Senior Product Designer

Improved internal service tools and workflows for better operational performance.

2018 — 2021

Crehana.com

Product Designer

Crafted engaging learning experiences for a fast-growing edtech platform.

2018 — 2021

Crehana.com

Product Designer

Crafted engaging learning experiences for a fast-growing edtech platform.

.stack

Figma

Product design

Figma

Product design

Adobe CC

Visual Design

Adobe CC

Visual Design

Framer

Web design

Framer

Web design

Notion

Documentation

Notion

Documentation

Miro

UX architecture

Miro

UX architecture

AI prototyping

Maze

User testing

Maze

User testing

Hotjar

Analytics & feedback

Hotjar

Analytics & feedback

Jira

Sprint design

Jira

Sprint design

.say hello

Let’s build experiences people enjoy. I'm open to new opportunities and collaborations.

Let's connect!

.say hello

Let’s build experiences people enjoy. I'm open to new opportunities and collaborations.

Let's connect!

danlatorrech@gmail.com

projects

about

resume

danlatorrech@gmail.com

projects

about

resume

menu

about

The Hannah Montana of creativity and strategy — best of both worlds.

8 years

Guadalajara, México

UX UI / Art Direction

I’m a Peruvian designer with a background in visual arts and advertising, blending creativity and product strategy. I create digital experiences that make products easier to use and still feel human.

2024 — Now

Aloha Systems

Aloha Systems

2023 — 2024

Interbank

Interbank

2022 — 2023

Crack The Code

Crack The Code

2021 — 2022

Labentana Interbank

Labentana Interbank

2018 — 2021

Crehana.com

Crehana.com

Let’s build experiences people enjoy. I'm open to new opportunities and collaborations.

Let’s build experiences people enjoy. I'm open to new opportunities and collaborations.

I’m a Peruvian designer with a background in visual arts and advertising, blending creativity and product strategy.

I create digital experiences that make products easier to use and still feel human.